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Tuesday, January 4, 2011

Marketing Glossary

Caption
A caption can be an advertisement's headline or the text accompanying an illustration or photograph.

Car Card
An advertising poster placed on buses, subways, etc.

Card Rate
Media rates published by a broadcast station or print publication on a "rate card." Typically the highest rate charged by an advertising vehicle.

Channel Distribution
An organized network of agencies and institutions which in combination perform all the functions required to link producers with end customers to accomplish the marketing task.