Product Line:
A product line refers to a number of products that are related and developed by the same manufacturer
Product Depth:
The no of variants of a particular product is called product depth for example if we consider shampoo of a particular brand say head n shoulder, then the different types of head n shoulder(anti dandruff, soft n silky. normal, natural ,etc)is called product depth.
Target Rating Point:
It is a measure of the purchased television points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is measured as the sum of ratings achieved by a specific media vehicle of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience, the TRP figure the sum of each individual GRP multiplied by the estimated target audience in the gross audience.
Social media
Social Media is media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.