Agency: Lowe Lintas
Category: Household Product
The TVC begin with religious ceremony performing by a family...
A little kid present at the ceremony, he tries to get away from it but his mother doesn’t let him do so
While performing the rituals, kid's mother constantly pouring ghee in the fire with a spoon...
And keeps losing the spoon to the fire and keeps burning her hand
Again he is trying to escape, the kid gives signals to the mother to say that he wants to go to the restroom.
The kid goes out and sees a wire box. He pulls out one wire and twists it to show that it can work like a spoon
Next we see the kid giving the wire to his mother and making it easier for her to perform the ceremony without burning her hand
Wires that don't catch fire. That is
Havells
