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Tuesday, April 19, 2011

Storyboard of Airtel

Agency: JWT
Category: Telecom


The TVC opens with a soldier calling someone on his mobile.
 









As he stands there calling, a lady opens a window and politely says "Hi"
                                                                                                                    
The man looks at her in amazement.



The girl tells him if he didn't want to speak to her then why'd he call her.

The man goes closer to her and asks her about the mole on the side of her neck.


She replies by saying that it’s not like one of his check posts, today here and tomorrow in some other place.

And then slightly flips her hair to the other side ...

... And when the man looks at her neck, she jokingly says "Captain Avinash Rathore, ek soldier ki nazar kabhi neeche nahi honi chahiye kuch seekha nahi". The man can’t help but smile.





While still in conversation, he gets interrupted by another soldier 


The man takes a step back and tells her he’ll meet her once he gets back home. Looking at his mobile he says bye and disconnects the call.

VO: Ab video calls karen kahin se bhi Airtel Internet 3G par. Dil jo chahe pass lae.