Ø Attendance Building - Marketing and promotional programs designed to increase attendance at conventions, trade shows, meetings, and events.
Ø Attractions - General all-0inclusive term travel industry marketers use to refer to products that have visitor appeal, like museums, historic sites, performing arts institutions, preservation districts, theme parks, entertainment and national sites.
Ø Booking - Term used to refer to a completed sale by a destination, convention center, facility, hotel or supplier (i.e. convention, meeting, trade show or group business booking).
Ø Business Travel - Travel for commercial, governmental or educational purposes with leisure as a secondary motivation.
Ø Convention and Visitors Bureau - These organizations are local tourism marketing organizations specializing in developing conventions, meetings, conferences and visitations to a city, county or region.
