Ø Business Travel - Travel for commercial, governmental or educational purposes with leisure as a secondary motivation.
Ø Booking - Term used to refer to a completed sale by a destination, convention center, facility, hotel or supplier (i.e. convention, meeting, trade show or group business booking).
Ø Convention and Visitors Bureau - These organizations are local tourism marketing organizations specializing in developing conventions, meetings, conferences and visitations to a city, county or region.
Ø Conversion Study - Research study to analyze whether advertising respondents actually were converted to travelers as a result of advertising and follow-up material.
Ø Destination Marketing - Marketing a city, state, country, area or region to consumers and trade