- Erratic Demand
A pattern of demand for a product that is varied and unpredictable, e.g., some best sellers, or specific online databases randomly assigned in curriculum by teachers.
- Evoked set
A set of alternatives that are activated directly from memory--certain brands considered during the buying process.
- Exchange
All activities associated with receiving something from someone by giving something voluntarily in return. This is the heart of the marketing process. A library user gives time instead of money to borrow materials, but it is still an exchange.
- Habit
A learned response to a stimulus that has become automatic and routine, requiring little or no cognitive effort. It is often said that the reading and library habit if not learned as a child, will not be learned as an adult.
- 10.Halo Effect
A problem that arises in data collection when there is carry over from one judgement to another.