COMPANY PROFILE: DABUR

Dabur India Limited is India's leading FMCG Company with interests in health care, personal care and foods. Dabur has a history of more than 100 years and the company has carved a niche for itself in the field of Ayurvedic medicines. The products of Dabur are marketed in more than 60 countries worldwide. It has17 ultra-modern manufacturing units spread around the globe. Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and over 2.8 million retail outlets all over India.

Chairman and CEO                Mr. Sunil Duggal

Structure and Divisions

3 major strategic business units (SBU)

1. Consumer Care Division (CCD) address consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, Home Care & Foods

Master brands:

o Dabur - Ayurvedic healthcare products

o Vatika - Premium hair care

o Hajmola - Tasty digestives

o Réal - Fruit juices & beverages

o Fem - Fairness bleaches & skin care products

9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Réal, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey

Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market

Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.

Vatika Shampoo has been the fastest selling shampoo brand in India for three years in a row

Hajmola tablets in command with 60% market share of digestive tablets category.

Leader in herbal digestives with 90% market share

2. Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats

Has more than 300 products sold through prescriptions as well as over the counter

Major categories in traditional formulations include:

Asav Arishtas, Ras Rasayanas, Churnas, Medicated Oils

Proprietary Ayurvedic medicines developed by Dabur include:

Nature Care Isabgol, Madhuvaani, Trifgol

Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students

3. International Business Division (IBD) caters to the health and personal care needs of customers across different international markets, spanning the Middle East, North & West Africa, EU and the US with its brands Dabur & Vatika

Growing at a CAGR of 33% in the last 6 years and contributes to about 20% of total sales

Leveraging the 'Natural' preference among local consumers to increase share in personal care categories

Focus markets: GCC, Egypt, Nigeria, Bangladesh, Nepal, US.

High level of localization of manufacturing and sales & marketing

3 Subsidiary Group companies

Dabur International

Fem Care Pharma

Newu

8 step down subsidiaries

Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. (USA).