Maruti Suzuki all set to enter the luxury sedan segment. The company is ready to take on Honda and Skoda. Maruti Suzuki is the leading car maker of the country with holding around 50% of the market share. It is now ready to enter the luxury sedan fragment.
Honda and Skoda had captured this particular segment by providing superior quality and higher brand value. Now it will be a real challenge for the domestic car manufacturer like Maruti Suzuki to share the stage with global biggies like Honda and other sedan series.
However, the company has indicated that it will discriminate its product by it cost competitive advantage. It is looking forward to come up with the non-automatic transmission version with a price of around Rs 16.5 lakh. The name of the brand will be Suzuki Kizashi which is all set to take on Honda’s legacy.
Kizashi will face competition from cars like Honda’s Accord and Skoda in A5 segment. But Maruti Suzuki is looking forward to offer a price of A4 segment for its A5 segment cars.