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Friday, September 30, 2011

Corporate Personality Introduction - SUBHASH CHANDRA

Subhash Chandra is the founder of Zee TV, India's first private TV channel. This onetime rice trader from Hissar, Haryana has today transformed into a media baron and his other interests include packaging, theme parks, lotteries and cinema multiplexes.

Subhash Chandra launched Zee Telefilms Limited in October 1992 as a content supplier for Zee TV - India's first Hindi satellite channel. Subash Chandra was the first in India who sought to harness the huge business potential of satellite television channels. Before the launch of Zee TV viewers in India were under the firm grip of Doordarshan, the state-controlled terrestrial network. It was Subhash Chandra's vision that helped give birth to the satellite TV industry in India and inspired others to follow suit.

After the launch of Zee TV, he commenced Siticable operations in 1995 and also started a joint venture with News Corp. In 1995, he launched two new channels, Zee News and Zee Cinema. In 2000, Zee TV became the first cable company in India to launch Internet over Cable services. In 2003, Zee TV became the first service provider in India to launch Direct to Home (DTH) services. In a short span of time Zee TV has become a big media and has give tough competition to international media moghuls such as Rupert Murdoch.


Subhash Chandra's meteoric rise in the past decade is somewhat similar to the rise of Dhirubhai Ambani in 1980s and 1990s.
Subhash Chandra is a onetime rice exporter-turned media baron and Chairman of Essel Group, that launched India's satellite television revolution. The Zee chairman dropped out after standard 12.[3] His pioneering channel Zee TV competes with, among others, Sony Entertainment Television and STAR Plus. Other interests include packaging, theme parks, lotteries and cinema multiplexes. He started the failed Indian Cricket League, a domestic Twenty20 cricket league intended as a challenge to the Board of Control for Cricket in India, the nation's governing body in the sport. In November 2009, he took over management responsibility of Daily News & Analysis (DNA), which features among the top 8 English dailies in India and is one of fastest growing English newspapers in the country.
Transnational Alternate Learning for Emancipation and Empowerment thorough Multimedia TALEEM Research Foundation was set up by Chandra as a literary, scientific and charitable society and trust in May 1996.
Chandra is the President of the Global Vipassana Foundation in his capacity as a Vipassana meditator. Having completed the Vipassana course in the 1990s, he was impelled to spread the philosophy of mental purification through self-observation.
Chandra is the Chairman of Ekal Vidyalaya Foundation of India, a charitable trust that initiates, supports and runs non-formal one teacher schools called Ekal Vidyalayas all over the country. The movement aims to help eradicate illiteracy from rural and tribal India by 2011.
Chandra is the founder-Chairman of the Global Foundation for Civilizational Harmony.