FCC
Federal Communications Commission. The federal agency responsible for regulating broadcast and electronic communications.
Fixed-Sum-Per-Unit Method
A method of determining an advertising budget, which is based directly on the number of units sold.
Generic Brand
Products not associated with a private or national brand name
Key Success Factors
The factors that are a necessary condition for success in a given market.
Federal Communications Commission. The federal agency responsible for regulating broadcast and electronic communications.
Fixed-Sum-Per-Unit Method
A method of determining an advertising budget, which is based directly on the number of units sold.
Generic Brand
Products not associated with a private or national brand name
Key Success Factors
The factors that are a necessary condition for success in a given market.