Storyboard of Fair and Handsome

Agency: Situations Advertising

Category: Cosmetics | Toiletries | Personal care

TVC opens with a group of girls walking down the street and waving at their friends.

Sitting nearby is a young but an extremely dark-looking fellow. When he sees the girls coming closer, he immediately hides himself behind an umbrella.

Next frame shows the same boy applying a fairness cream on his face in the elevator, but again hides his face with the umbrella when a girl enters the lift.

Even while running on a treadmill in a gym, he is seen holding the umbrella.

At a bar standing alone, when he sees the same girls coming he covers his face with a record jacket.

Next we see Shahrukh Khan approach the young fellow and give him a fairness cream and saying, "Kab tak jiyoge chup-chup ke ladkiyon wali fairness cream ke sahare. Khul ke jiyo, Fair and Handsome ke saath (Till when will you hide behind a fairness cream for women. Live freely with Fair & Handsome)."

TVC ends with the boy applying the cream and post that, women ignoring Shahrukh Khan to get to him at the same bar and him dancing with quite a few attractive women.



(Source-: afaqs.com)