Spouse Program - Special activities planned for those who accompany an attendee to a
convention, trade show or meeting. Note that programs today are not simply for women,
but rather for men and women, spouses and friends. Programs must be creatively designed to interest intelligent and curious audiences.
Supplier - Those businesses that provide industry products like accommodations,
transportation, car rentals, restaurants and attractions.
Target Audience/Market - A specific demographic, sociographic target at which
marketing communications are directed.
Target Rating Points - TRPÕs are a statistical measurement which allows one to evaluate
the relative impact of differing advertising campaigns.
