1.Benefit Segmentation
The process of grouping users into market segments on the basis of the desirable consequences sought from the product. For example, the library market for children's books, may include children and parents who are benefiting by developing the library and reading habit, and or recent immigrants who benefit from learning the language of the new country. Each is receiving a benefit from the product or service.
2.Core Product
The central benefit or purpose for which a consumer buys a product or service. The core product varies from purchaser to purchaser. For a library user the core benefit of checking out a book, may be for one user that there is no charge, and to another the availability of a work which can no longer be purchased.
3.Elasticity
The degree that an economic variable changes in response to a change in another economic variable. For example how much library use changes according to how far an individual must travel for library services.
4.Focus Group
A method of gathering quantitative data on the preferences and beliefs of consumers through group interaction and discussion usually focused on a specific topic or product.
5.Mores
The cultural norms that specify behavior of vital importance to society and embody its basic moral values.