Agency -: Metal Communication
Category -: Media and Entrainment
TVC opens with a scene of early 50s household in black and white.
A man, leaving, is stopped by his daughter. In a nasal, lilting voice she asks him 'father, are you going out?'
He explains to her that he's going shopping for Diwali and getting lost in the thought says '...and for your old mother, I'll get...
That's when he gets interrupted by his son, who animatedly says 'get a microwave oven for mother, a laptop for my sister and for the latest cellphone for me...', etc.
Rattled, the father asks his wife 'Is this all true?'
A VO gives myriad reasons why one should shop this Diwali on STAR CJ alive and thereby win a lot more by becoming the Diwali Ka Shopping Star on the channel.
TV ends with the man metamorphosing into a modern man, complete with a new attire, etc.
(Source-: afaqs.com)
