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Sunday, October 9, 2011

Storyboard of Tata Sky


Storyboard: Tata Sky 
Agency: Ogilvy India 
                                                                             

  TVC opens in a courtroom, with an advocate questioning an eyewitness.
 
 
 
 
  Pointing at the accused, the advocate asks the man if he has seen him before.
 
 
 
 The man, takes a look and confirms seeing him and also tells the exact day and time he saw him.
 
 
 
 
 The advocate again repeats his question, to which the man clarifies that he clearly remember seeing him because on that day he was wearing a blue shirt, with two pens in his pocket and continues giving slightest of details.
 
 
 
 
 
 He even describes the lady he saw on the accuses pendant, simultaneously we see a lady with curly hair leave the room.
 
 
 
 Suddenly the advocate interrupts him showing him his mobile bill and confronts him saying he was not in Delhi on that day.
 
 
 
Surprisingly the man says that he saw him on TV from home in Kolkata while the accused was in the stadium watching the match in the 10th row

A VO explains that with Tata sky's high definition clarity HD box, people see what others can't see