1. 1. In marketing parlance what does AIDA stand for?
2. 2. What is the maximum permissible FDI cap in multi brand retail in India?
3. 3. Which company produces the Palio brand of four wheelers?
4. 4. Which diversified conglomerate owns the John Players brand of formal wear?
5. 5. Which Bollywood superstar has been nominated the brand ambassador of Ministry of Commerce, Government of West Bengal?
6. 6. Which corporate czar is credited with innovating the Digital Dairy?
7. 7. Which management guru coined the term DAGMAR in the field of advertising?
8. 8. The American tennis star Andre Agassi was the brand ambassador of which sports wear company?
9. 9. Name the first Indian company to be enlisted on the NYSE?
10 10.Which corporate czar is nicknamed Neutron Jack?
Answers
1. Attention Interest Desire Action
2. 74%
3. Ferrari Motors
4. ITC
5. SRK
6. Sam Pitroda
7. Russell H Colley
8. Lotto
9. Infosys
10. Jack Welch
