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Thursday, December 22, 2011

Case Study on Airways International


When the going gets tough, the tough gets going. Over its 43 years, axe has grown from being a tiny, purely regional airline with just three small aircrafts to become a truly global player ,recognized as being one of the largest and most successful carriers in the vast Asia-pacific region and a worth ambassador of its country. Axe is proud to have played a significant role in the development of tourism in Thailand and whole of Asia. Truly the growth of this airline is a reflection of the dynamic economic and social progress of Thailand and its people as well as the energy and creative aspirations of the region as a whole. Introduction of service innovation, new destinations and network expansion based on sales & market opportunity have become part of axe’s main goal of bringing the world closer through new & exciting experiences for the benefit of Axe’s passengers.
                        Consistently voted among the world’s best airlines by its passengers, Axe airways international has won and maintained an enviable reputation for service and reliability   over last four decades. Today, Axe is truly a global carrier with its operating fleet of 81 of the most advanced aircrafts in 72 countries across four continents with its partnership in star alliance, world’s largest airline alliance, offering unrivalled worldwide coverage. It’s generosity in service to its passengers has won axe its exceptional reputation enabling the company to grow so successfully.
                        Other avenues of axe’s strength are in its catering services, airport customer services and technical services, which it offers to various other customer airlines in Bangkok and throughout Thailand besides fulfilling its in house demand. Axe is currently engaged in one of the most dynamic development phases of its 43 years history which includes adding new destinations specially in china, India and neighbouring countries besides adding more aircrafts to its fleet.

Q1.In your opinion, what have been the major factors behind the growth of Axe Airlines.
Q2.What has been more important factor in Axe’s growth?