Sunday, December 25, 2011

Marketing Ideas


Innovative Marketing Solutions for Your Business
 
Utilizing creative marketing idea with a dash of guerilla marketing, Hold Time Studios productions are an effective and affordable way to target your best customer... the one who is calling you. Need good marketing ideas? Below you’ll find some of our innovative marketing techniques that turn dull music on hold marketing campaigns into consumer-targeted messages that will "roll out the red carpet for your phone system!" Here are some unique marketing ideas that will engage your customer through our specialty of on hold productions.

- Promote changes in your business:

  • New products and services
  • New location
  • New promotions
  • New management or ownership.
  • How are you telling your customers about new and exciting changes?

- Engage your customer with advertising that makes you look like the expert.

  • Industry statistics
  • Range of expertise
  • Depth of understanding
  • Cool brand image
  • Geographical reach

- Reduce your marketing costs by zeroing in on customers who are seconds away from talking to you.

  • Radio Ad Campaign, let's do the math...
    • $10,000 for a local radio campaign that generates 200 leads.
    • At $50 per lead, would you put them on-hold to listen to static?
    • At $1.50 per day, your best prospects and customers will hear the best about you!
  • Use your phone system's auto-attendant to market promotions.

- Increase website exposure

  • One of our customers saw a 20% increase in web hits within two weeks by including this paragraph in the on hold production.
  • Refer callers to automated transactions on the internet, and reduce call volume.

- Increase value-added purchases, like

  • Medical spas explaining additional procedures their customers don’t know about.
  • Seasonal specials: Here’s a creative marketing idea to use pest control technician to put up holiday lights!

- Humor. The best medicine, and the best marketing

  • To widen the callers understanding of your products, like all the wrecked cars you have.
  • To explain how things are done, like buying used gadgets.
  • Our favorite dental script, "Those of you calling about tooth whitening today might be interested to know that Japanese women used to dye their teeth black in order to indicate social status. Now Dr. Smith doesn't have a lot black dye in stock, but he does have custom trays and medical grade whitening solutions that work much better than what you'd buy in a grocery store! Thanks calling, we'll be right with you!"