Agency -: Meridian Communication
Category -: Confections/Snacks/Foods
 TVC opens with a war in progress. |  While every soldier is active and firing at enemies, we see one soldier eating a snack pack. |  Suddenly the firing increases and his partner gets shot. His dead body lands next to him. |
 The man least bothered by this, continues eating his snack. Suddenly a bullet hits his Stop Not packet and the crunchy rings fall on the ground. |  Strangely, he sees the snack's spirit leave for its heavenly abode. Seeing this, he gets really angry. |  With full energy he comes out of his hiding spot and faces the enemy, demanding that they kill him too. |
 Suddenly a bullet hits him and he lies dead on the ground. His spirit leaves his body and reunites with his packet of snacks. (Source -: afaqs.com) |  TVC ends with the Stop Not packets talking to the audience saying, new Stop Not now in four new flavours' |