Demarketing :- Marketing to reduce demand temporarily or permanently; the aim is not to destroy demand, but only to reduce or shift it.
80/20 principle :- A “law” which states that 80 percent of business in a territory comes from 20 percent of accounts- and, controversially, that only 20 percent of business comes from the other 80 percent of accounts (which is in reality only approximate).
Intermarket segmentation :- Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries
Vertical marketing system (VMS) :- A distribution channel structure in which producers, wholesales, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
