Tuesday, January 3, 2012

Marketing News


It's an internet boom all over again and in 2011, almost 50 new internet companies were funded by venture capital firms. 2012 could spell an acceleration of this trend and internet users become more comfortable about transacting business online. In a recent interview with Shelley Singh, Sanjeev Aggarwal, senior managing director, Helion Advisors talks about the rising internet business.



There are two forces at play: the internet user base is up and domestic  consumption has gone up. Internet has no meaning if customers don't buy. The growth of travel web sites points to future trends. Travel has four million unique subscribers and yield a company like makemy trip with $70 million plus of business and a $1 billion market cap.