After dabbling with animation for the first time in India last year, Nestle has returned with a new campaign for its chocolate-coated wafer confection Kit Kat. The new campaign takes the story forward from the earlier 'Squirrel tale' to one with two lovebirds.
Nestle, through the campaign, urges youngsters once again, to take a break from their busy and on-the-go lifestyles, to get surprised by some delightful moments in life.
Conceptualised by JWT, the television commercial titled 'Lovebirds' shows one of the students bored during a class on primitive animals. He takes out a packet of Kit Kat from his pocket and bites into it. To the boy's surprise, he sees a pair of lovebirds perched on the window sill, frolick and sing 'Aao na gale lagao na'. The boy, who is amazed, nudges the girl sitting next to him, but she ignores. The TVC ends with the bird which says 'Kit Kat break banta hai'.