The Creative Abby Awards at Goafest 2012 was once again dominated by Ogilvy, third year in a row. Creativeland Asia, Taproot and Leo Burnett followed closely.
Amidst much cheer and drum-rolling, the much awaited Creative Abby Awards
were announced at the Goafest 2012 held at Zuri White Sands on April
22. Continuing its winning streak, this year, too, Ogilvy India walked
away with all top metals.
Ogilvy won a Grand Prix this year as well, along with the maximum
awards - 50 metals including 10 gold, 16 silver and 23 bronze metals.
Ogilvy won the Grand Prix in the Online Integrated category for
Photographs Case campaign for Fox Crime. The agency's work for Fox Crime
(Photographs Case campaign) earned the agency gold metals in five
categories, including Direct, Director Response Digital and Direct (TV),
and two gold metals in the Digital category (Brand Campaign
Website/Microsite and Online Integrated Campaign). For 'Mentos Sour
Marbles', it won three gold metals in Design, Print and Out of Home
(OOH) categories.
The
agency's 'Anniversary' campaign for Imperial Blue also earned a gold
metal. It also won a gold metal in the Radio category for 'Poochne main
kya jaata hain - sir?', and a gold metal in the Direct (Dimensional
Mall) category for 'Legend of falling leaves' for ITC Maurya, New Delhi.
However, the agency also faced competition from Creativeland Asia,
which won a Grand Prix and five silver metals. The agency won the Grand
Prix in the Integrated category for Audi A8L 3D.
Closely on its heel were Taproot and Leo Burnett. While Taproot won
six gold, 13 silver and 15 bronze metals, Leo Burnett won three gold, 11
silver and 21 bronze metals.
The much popular 'Har friend zaroori hain' campaign earned a gold
metal for Taproot in the Film category. Taproot won two gold metals in
the OOH and Print categories for Audi Book India. In the Print Craft
category, the agency won gold for 'Visual Classifieds/Socks' for The
Times of India. Next, in the Integrated category, Taproot won two gold
metals for Pepsi 'Change the Game' campaign.
Next, Leo Burnett won two gold metals in the Print Craft category for
Bajaj Bulbs and www.gandhifont.com, respectively. Its work on
www.gandhijifont.com earned the agency another gold in the Direct
(Dimensional Mail) category.
DBB Mudra Group, which bagged two gold, 13 silver and 17 bronze
metals, won 32 metals in all. It won a gold in the Print Craft category
for Sanctuary and another gold in the Design category for Steadfast
Shredders.
The other agencies that won gold were Grey India (one gold, six
silver and 10 bronze), BBDO India (one gold, four silver and eight
bronze), JWT (one gold, three silver and 12 bronze), Jack in the Box
(one gold and one silver), Sapient Nitro India (one gold and one silver)
and XOX Design (one gold and one bronze).
Amongst the creative agencies that participated from southeast Asian
countries, Phoenix Ogilvy bagged one gold and one silver. It won a gold
metal in the OOH category for Titus Knives.
Amongst production houses, Nirvana Films won one gold, one silver and
one bronze. It won a gold in the Film Craft category for Vodafone's
Super Zoozoo campaign.
Studio Eekasaurus also bagged one gold and a silver metal. The
production house won the gold metal in Film Craft category for Google
Chrome's Tanjore Painting campaign. Ramesh Deo Production won a gold in
the Film Craft category for Mumbai Mirror's 'I am Mumbai' campaign.
The other winners are Agency Digi Communication, Alok Nanda &
Company, Amol Jadav Photography, Asylum Film, BBH, BC Web Wise, Beehive
Communication, Cheil India, Contract Advertising, Corcoise Fims,
Crocodile Films, Curious, Deelip Khomane, Digitas India, Draftfcb Ulka,
Eleven Brandworks, Equinox Films, Footcandles Films, Future East Films,
Good Morning, Gopal MS, Grant McCann Erickson, Group M- Dialogue
Factory, Happy, Hello Robots Production, Ideas@work, Indigo Consulting,
Interface Business Solutions, Leo Burnett Solutions INC, Lingo India,
M&C Saatchi, Maxus India, Meridian Communication, Metal
Communication, Nomad Films, Out of the Box, Publicis Communications,
Publicis Solutions (Leo Burnett - Sri Lanka), Purple Vishnu Production
House, Rediffusion-Y&R, TBWA, The Flagship Advertising, Webchutney
and Wunderman International.
Source-: afaqs.com
Source-: afaqs.com