Brown Goods :- Merchandise in the consumer electronic audiovisual field, such as televisions, radios, stereo sets, etc. The name came from the brown (furniture color) cases in which such merchandise is frequently manufactured. At one time the term also included all furniture.
Buying Power Index (BPI) :- - 1. (Retailing definition) An index indicating the percentage of total U.S. retail sales occurring in a specific geographic area. It is used to forecast demand for new stores and to evaluate the performance of existing stores.
2. (Industrial definition) A weighted index that converts three basic elements-population, effective buying income, and retail sales-into a measurement of a market's ability to buy. The index is expressed as a percentage of total U.S. potential and is published annually by Sales and Marketing Management magazine.
Category Killer :- A type of destination store that is usually large and that concentrates on one category, thus making it possible to carry both a broad assortment and deep selection of merchandise, coupled with low price and moderate service.
Fighting brand:- A line extension of a main brand that is marketed by one producer to compete directly with the lower-priced products of other producers in a given market. The fighting brand usually has a separate brand identity and a low price. Its quality is usually lower than that of the main brand; it may only be temporarily on the market; and its purpose is to hold customers without having to lower the price of the main brand