Public service announcement (PSA) :-An advertisement or commercial that is carried by an advertising vehicle at no cost as a public service to its readers, viewers, or listeners. While the no cost aspect is appealing, a library or other agency utilizing this media quickly realizes there is no control on the most effective time of placement.
Pre-emptive pricing :- Pre-emptive pricing is a strategy involves setting low prices in order to discourage or deter potential new entrants to the suppliers market. It is especially suited to markets in which the supplier does not hold a patent, or other market privilege and entry to the market is relatively straightforward.
Product Map :- A product map defines the market in terms of the way buyers perceive key characteristics of competing products.
Strapline :- A slogan often used in conjunction with a brand name, advertising and other promotional methods (e.g. “Guinness is good for you”).