The TVC opens and we see two people talking. One of them worries for the other, as he is ready to skate dive 300 feet down the dam.
The boy takes a sip of Mountain Dew and says, "Dew will kill fear".
He takes his skateboard and without fear starts his descent. Water gushes from the dam behind him.
Everyone worries. The boy jumps in the water as soon as the water is about to catch up with him.
He comes to the surface, everyone cheers.
VO: "Mountain Dew. darr ke aage jeet hai."