Bahl will also play a strategic role in planning and developing new content for the network. He will report to Raj Nayak, CEO, Colors.

In addition to this, Bahl will also play a strategic role in planning
and developing new content for the network. He will report to Raj
Nayak, CEO, Colors.
Commenting on the appointment, Nayak said in an official communiqué,
"Vivek comes with great experience in developing content for different
genres and his understanding of the television and entertainment
industry is quite phenomenal. We believe he will play a significant role
not only in further developing and strengthening the current content on
Viacom18's offerings but also in the expansion of the network's
upcoming regional channels."