As we know, Adidas is a very famous trademark in the world. It produces many kinds of good products. No matter you like playing football, basketball or other things, you can choose suitable Adidas's products. It is necessary to keep the good market situation. Moreover, we will make efforts to seek for new markets for Adidas. We must increase the market share of Shamrock brand. It can enhance the confirmation of brand and increases Adidas's market share. NEO is one branch of Adidas and it is a new design. It mainly offers the products for the young men who are 14 to 19 years old. Its style is very suitable to the young. The price is about half of the Clover brand. Compared with the local sports brands, it is more expensive. Many young people like its products and are willing to buy them. So, Adidas wants to enter into the third and fourth market of China.
Adidas Company must take a good marketing plan to get the third and forth market. However, the logistics cost is a big peoblem. But Colin thinks that the logistic cost is not Adidas's specific problem. In fact, the whole industry of clothes is facing the problem of high cost. We are making efforts to solve this problem. In a world, logistics cost is one factor of these problems. But, we must know our directions and responsibilities. We should provide high-quality products and appropriate stores. In addition, the price must be suitable. Chinese people's needs are very important for Adidas Company. Therefore, the company must take the customers' needs into account. We can not ignore our situations when we pay attention to the customers' requirements.
Colin thinks that satisfying the customers' needs is the most important for Adidas Company. Many efforts that we made are to satisfy the customers' needs. In order to compete with other rivals, we must make new products and unite with others. In addition, we always draw the customers' attention and good opinions through the most stirring and influential sports activities. So the customers will impress on the products of our company.
The consumption capacity of third and fourth market is a little weak. But Adidas Company will not lower the price and the products' grade. Adidas is a slap-up brand in the world. Like other trademarks, we will do some seasonal sales. However, our center strategy is not to lower the price of products. In order to expand the market share in these cities, we must sell the products with a suitable price in a suitable environment. Through the expansion of the third and fourth market, Adidas Company will get more interests from China. In these cities, we must strengthen the competitiveness of market through competitive products and pricing.
The company plans to set about 2500 shops with POS machines in these cities. It is necessary to set these POS machines. Different customers have different buying models and habits. In addition, we must offer a price for a series of products. The price should accord with the customers' consumption level. We do this to accord with the local retail environments. We should make a good marketing strategy, but we can not neglect the stores' locations and design styles. They should adjust to the specific situations of these cities.
