The agency's mandate is to establish Pan Macmillan India among Indian audiences by introducing fans to its world known authors and newest arrivals using social media platforms.
The
Indian arm of UK-based publishing group Pan Macmillan has awarded the
social media duties to Creativa India. No formal pitch was held for this
account. The social media activities for the brand were being handled
in-house.
Creativa India had earlier handled the online promotion for Jaal by Sangeeta Bahadur, published by Pan Macmillan India.
Confirming the news of the win to afaqs!, Himanshu Bhalla, founder,
Creativa India, says, "We will handle the entire Facebook, Twitter and
YouTube promotion for Pan Macmillan India. We have already started our
association with it with the online promotion of the book Jaal and its
launch and look forward to working with it on its other titles."
The agency's mandate is to establish Pan Macmillan India among Indian
audiences by introducing fans to its world known authors and newest
arrivals. The agency will also handle Twitter management for the group.
"The online promotion for Jaal drew a very good response and we will
now move on to plan the promotion of Pan Macmillan India's entire list.
We're also pleased to be associated with it for its online media
planning," says Dinesh Juneja, co-founder, Creativa India.
Source-: afaqs.com
Source-: afaqs.com
