Consumer markets
Consumer markets are the markets for products and services bought by individuals for their own or family use
Continuous market research
Continuous research involves interviewing the same sample of people repeatedly
Contribution
Contribution per unit can be defined as selling price less variable costs.Overall contribution is the difference between total sales revenues and variable costs
Core product
The set of problem-solving or need-meeting benefits that customers are buying when they purchase a product. Customers are rarely prepared to pay a premium for these elements of a product.
Cost leadership
A strategy of producing goods at a lower cost than the competition. This usually requires the business to enjoy higher economies of scale or have some kind of productivity advantage
