Cross-selling Using a customer’s buying history to select them for related offers, e.g. a car alarm for new car buyers.
Customer demand Consumer demand is a want for a specific product supported by an ability and willingness to pay for it.
Customer loyalty Feelings or attitudes that incline a customer either to return to a company, shop or outlet to purchase there again, or else to re-purchase a particular product, service or brand.
Customer need A need is a basic requirement that an individual wishes to satisfy.
Customer satisfaction The provision of goods or services which fulfil the customer’s expectations in terms of quality and service, in relation to price paid
Customer wants A want is a desire for a specific product or service to satisfy the underlying need.
