Logo
A graphic, usually consisting of a symbol and/or group of letters that identifies a company or brand.
Macro forecasting
Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.
Panels
Groups of consumers selected to represent a market or market segment who agree to be regularly interviewed by mail
Manufacturer brand
Manufacturer brands are created by producers and bear their chosen brand name. The producer is responsible for marketing the brand. The brand is owned by the producer. By building their brand names, manufacturers can gain widespread distribution (for example by retailers who want to sell the brand) and build customer
Marker leader
The business in a market with the largest market share. The market leader, particularly one with a dominant market share, is often “followed” by competitors in terms of pricing and product strategy
