Market segment
A customer group within the market that has special characteristics which are significant to marketing strategy
Market segmentation
Segmentation involves subdividing markets, channels or customers into groups with different needs, to deliver tailored propositions which meet these needs as precisely as possible.
Market share
Market share can be defined as the percentage of all sales within a market that is held by one brand / product or company.
Market targeting
Market targeting is the process of evaluating each market segment and selecting the most attractive segments to enter with a particular product or product line.