Advertising Advertising is any paid form of non-personal presentation and promotionof ideas, goods and services through mass media such as newspapers,magazines, television or radio by an identified sponsor.
Advertising budget The total amount of money that a marketer allocates for advertisingover a period of time
After-sales service The services received after the original goods or services have been paidfor. Often this service is provided as part of a warranty or guaranteescheme.
Agent Part of the distribution channel. An agent is effectively a wholesalerwho represents buyers and sellers on a relatively permanent basis,performs only a few functions and does not take title to goods