Forecasting
The process of estimating future demand by anticipating what buyers are likely to do under a given set of marketing conditions (e.g. economic confidence, disposal income, pricing levels)
Franchising
The selling of a licence by the owner (franchisor) to a third party (franchisee) permitting the sale of a product or service for a specified period. In business format franchising the agreement will involve a common brand and marketing format. Many service businesses are operated under franchise include well-known brands such as Burger King, KFC and KwikPrint
Full cost pricing
Full cost plus pricing seeks to set a price that takes into account all relevant costs of production
Gender segmentation
The segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of widespread use of gender segmentation
Geographic segmentation
Geographic segmentation divides markets into different geographical Units
