Going-rate pricing
A pricing strategy that sets price largely based on the prices of competitors
Growth stage
The stage at which a product's sales rise rapidly and profits reach a peak, before levelling off into maturity.
Harvest
A strategy based on the Boston Matrix. Here the company reduces the amount of investment in order to maximise the short-term cash flows and profits from the SBU. This may have the effect of turning Stars into Cash Cows.
Hold
A strategy based on the Boston Matrix. Here the company invests just enough to keep the Strategic Business Unit(SBU) in its present position
Impulse buying
Behaviour that involves no conscious planning but results from a powerful, persistent urge to buy something immediately
