Innovators
Innovators are those who adopt new products first. They are usually relatively young, lively, intelligent, socially and geographically mobile. They are often of a high socioeconomic group (“AB’s”).
Intensive distribution
Intensive distribution aims to provide saturation coverage of the market by using all available outlets
Internal marketing
The process of eliciting support for a company and its activities among its own employees, in order to encourage them to promote its goals. This process can happen at a number of levels, from increasing
awareness of individual products or marketing campaigns, to explaining overall business strategy.
awareness of individual products or marketing campaigns, to explaining overall business strategy.
Introduction stage
A product's first appearance in the marketplace, before any sales or profits have been made
