Extinction pricing
Extinction pricing has the overall objective of eliminating competition, and involves setting very low prices in the short term in order to ‘undercut’ competition, or alternatively repel potential new entrants.
Family brand name
Family brand name
A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.
Family life cycle
Family life cycle
The stages of family life based on demographic data that are useful in defining the markets for certain goods and services. Each group has its own specific and distinguishable needs and interests.
Fast-moving consumer goods
Fast-moving consumer goods are those that sell in high volumes, with low unit value, and have fast consumer repurchase. Good examples include ready meals, baked beans, newspapers etc
Focus group
Fast-moving consumer goods
Fast-moving consumer goods are those that sell in high volumes, with low unit value, and have fast consumer repurchase. Good examples include ready meals, baked beans, newspapers etc
Focus group
A small group of sample customers who are brought together into a group discussion to measure their response to a marketing stimulus such as a new brand or product
