Combination brand
A combination brand name brings together a family brand name and an individual brand name. The idea here is to provide some association for the product with a strong family brand name but maintaining some distinctiveness so that customers know what they are getting
Competitive advantage
A competitive advantage is a clear performance differential over the competition on factors that are important to customers
Competitor benchmarking
Competitor benchmarking compares customer satisfaction with the products, services and relationships of the business with those of key competitors
Competitor benchmarking compares customer satisfaction with the products, services and relationships of the business with those of key competitors
Consumer buyers
Consumer buyers are those who purchase items for their personal consumption
Consumer durables
Consumer durables have low volume but high unit value. Consumer durables are often further divided into White goods (e.g. fridgefreezers; cookers; dishwashers; microwaves) and Brown goods (e.g. DVD players; games consoles; personal computers)
