Marketing audit
A systematic examination of a business’s marketing environment, objectives, strategies, and activities with a view to identifying key strategic issues, threats and opportunities.
Marketing concept
The marketing concept is about matching a business’ capabilities with customer wants.
Marketing intelligence
The composite of all data and ideas available within an organisation that assists in decision-making.
Marketing plan
A detailed statement (usually prepared annually) of how a company's marketing mix will be used to achieve its market objectives. A marketing plan is usually prepared following a marketing audit.
Maturity stage
The stage during which a product's sales curve peaks and starts to decline, and profits continue to decline.
