Article
Basking In the Success of the Indian PM’s Visit to Japan
The brouhaha over the visit of the Indian PM to Japan is not without any reason. After all the news that FDI worth 35 billion US dollars will flow into India from Japan is very much an indicator of the upbeat mood and optimism that the global community shares about the Indian economy. The visit to Japan comes on the heels of the completion of 100 days of the new government in power.
What is this 100 day report card?
First it is a standard thumb rule in American corporate sector to assess the performance of an individual business leader or an organization after every 100 days.This translates the assessment of success or failure into a rough percentage figure and proves handy for strategic planning for the next 100 days.
Creating brand “India”
As regards the finalization of FDI deals worth 35 billion US dollars, the Indian PM has begun to make the correct noises to regain investor confidence in the Indian economy.The Indian PM is known to possess exceptional communication skills. His playing of the traditional Japanese drum at the TCS Cultural Center is a great advertisement for statesmanship of the highest standards in trying to sell the image of Indian economy as a viable destination for low cost and high quality manufacturing.
The 3D approach to selling Indian economy to global investors
Another takeaway for management graduates from his bilateral meetings with his opposite number Shinzo Abe has been the focus on 3Ds: democracy, demography and demand. The 3D approach to marketing India in the global community for economic activities is a prime example of thoughtful innovation in international marketing.
Since ages economists have believed in consumption being the sole end and purpose of all production. India represents an opportunity to global business enterprises to sell their products in India. Given the demographic dividend that India enjoys only further strengthens the prospects of India both as a market and as an efficient educated and competitive workforce. As regards democracy, the new government has made visible efforts to replace the “red tape” with “red carpet” for companies wanting to invest in India.
In the final diagnosis then the Indian Pm is striking all the correct chords and composing some soulful stuff that is like music to the ears of investors. Way to go …India!
