Top MBA
colleges in Delhi NCR can make a visible difference to the creation of a
Digital India While it is always fanciful to pay lip service and bask in the
reflected glory of government initiatives, it is always better to leverage
youth power to take the boat right in the centre of the storm and not be just
limited to being a storm in a tea cup. Ishan Institute of Management &
Technology is one of those top MBA
colleges in Delhi NCR, where academicians and staff are collaborating to make
things happen on the front of Digital India.
Delhi
management institutes have the obvious advantage of location and can harness
that advantage to enable not just empower the digital revolution. While
business schools are a different breed of species and should not run like tech
schools yet, one needs to understand that technology is a non linear tool to
align strategy with execution and can augment performance like nothing else. To
this extent, top MBA colleges in Delhi NCR can engineer a blue print for higher
academia corporate interface with both blue chip companies and start up firms
to bolster the development of mobile applications. There are a number of
problems in business and society that can be resolved only through fast tracking
the dissemination of information. Mobile app development for business and
society can take place well within the ecosystem of business schools and within
the constraints of academic curriculum, teaching methodology and placement
pressures. In fact mobile app development can enable students of top PGDM
colleges in Delhi NCR to become technological entrepreneurs even before they
have their marks sheets in their hands.
We have
said this before that the process of start up entrepreneurship should follow three
simple steps of problem identification, development of an extrinsic solution
and then creation of a monetization model to internalize the solution in the
form of a product or service. This can well be the path for mobile app
development in business schools.
Mobile Apps for Local Problems in Business and Society
Mobile
apps for local problems in business and society need to be based on targeting
an audience who may be facing a challenge. As such mobile apps may be developed
to solve challenges of search, community building, communication, knowledge
sharing, real time information search and enrolment. Mobile apps development
for solving these types of challenges can be used to streamline agriculture,
higher and school education, rural community development, self help groups,
credit unions or micro finance institutions. As such farmers can benefit from
apps that provide real time information on prices of food crops and cash crops,
weather forecasts with emphasis on expected rainfall, soil testing and pesticide
information, etc. Students in school and higher education can benefit from
institute search, admission, correspondence on financial aid and scholarships,
exam and class time table, form filling, attendance and performance data, etc.
How can Students and Academicians Collaborate?
Academicians
can enable students to take up mobile app development by conceiving projects
for summer internship and final semester. Academicians can offer a full fledge
synopsis of the project, including the particulars of business and social
challenges that are aimed to be resolved through the mobile apps development
project. Top MBA colleges can look for part or complete sponsorship of the
project from blue chips and start up companies with conditions of sharing of
intellectual property rights. Business and tech fests can be leverage to
promote interaction between students who aim to work on such projects and
venture capitalists and angel investors. Once the unit costs of app development
are worked out, students can get going on learning the fundamentals of app
development from online resources, alumni and mentors from academia. On the
successful development of the mobile app, the academic and student community
can then come together to engage with local communities who are targeted
through the mobile app by organizing on campus events or online webinars. By
the time the project culminates the students can think of monetizing their apps
and register their start up firms with the Ministry of Corporate Affairs.
Why Take All the Pains for Mobile App Development?
Mobile
app development in India is an unsung glory. India is the largest producer of
mobile apps in the world. India has a large segment of educated but unemployed
youth who are at times willing to work for peanuts. Being an emerging economy
we have opportunities and being a third world country we have challenges. We
can enable our unorganized retail to compete head on with blue chip
corporations, reduce farmer suicides, improve healthcare and enable artisans
earn better for handicrafts. At Ishan Institute of Management & Technology,
we academicians believe that it is possible to create win-win situations where
income generation coincides with social welfare. As Edmund Burke had once said: