As we
approach the end of yet another financial year, we track the developments of
industry preference in management colleges in NCR. The last two years have seen
a real upsurge in the leaning of the student community towards the ecommerce
vertical. The sporadic rise in demand for summer internships and placement
drive has also been the story at Ishan Institute of Management &
Technology, one of the best PGDM colleges
in Delhi NCR. While there are theories that have been doing the rounds trying
to explain the rise of ecommerce as an industry vertical with demand side
analysis which is essentially the consumer’s perspective, there is a different
side that explains the job seekers’ perspective. The placement cell has observed
the developments and changes from close quarters. Here are some of the insights
that explain the preferences for ecommerce companies among the student
community.
A Successful Wedlock of Management & Technology
In
India it is common to think of engineering as a career option for the
academically meritorious and management as the career option meant for the
street smart. Recent technological developments have impacted Indians where it
affects the most. There have been long lasting changes in the values and
lifestyles of Indians and in general towards technology as an enabler of
business not just for academics. While it may be fashionable to suggest that
Indian families and peers need to be more democratic in evaluating the merit of
students on the basis of the subjects that they choose but there is a growing
realization that STEM is the future. STEM refers to science, technology,
engineering and mathematics. More over there is this sense prevailing that even
if a student does not take interest in STEM, STEM will not stop taking interest
in us. There is no way out escaping STEM.
Capitalism without Capital
An
overwhelming proportion of the student population still believes in and swears
by public sector jobs that are bureaucratic. To be fair enough, it has only
been 25 years that we have chosen to tread on the path of economic reforms and
free market economics on our free will. The three hundred plus years of brush
with capitalism was imposed on us, not an act of free will and hence explains
the aversion that many Indian families had or even have with capitalism, i.e.
private business enterprise. Ecommerce has shown that it is possible for many
of us Indians to become capitalists even without capital. The summer
internships projects, guest lectures, assignments, case studies and success
stories of alumni at best MBA colleges in NCR only usher in the realization
that one need not be born with a silver spoon or be a relation of Baron
Rothschild to be a techno-capitalist.
Modernism is Passé. Ebien Venido Post Modernism
When
Peter Drucker had written Post Capitalist Society he had asserted that while
modernism was based on the free mobilization of capital, post modernism shall
be about free mobilization of knowledge. By knowledge in business we refer to a
set of information and skills to process information to create a string
monetization model. As such ecommerce is more about the knowledge worker who
stays behind locked doors and works untiringly on his laptop to develop codes
and programs, create and design mobile apps, digital wallets and enablers of
transactions on the web. This requires knowledge. An Indian loves and want to
live the life of a knowledge worker.
Monkish Work Ethics and Systems Approach to Management
How
many Indians love to deal with tough times? How many Indians love to deal with
tough people? Unfortunately not too many! Technology has taught us that it is
possible to create, administer and maintain a system that works better than
people. Being soft hearted and soft tongued Indian students prefer to manage
systems rather than manage people. This
allows them to dodge their way out of situations that would require them to
deal with tough people and thus tough situations. Ecommerce enterprises work on
the systems approach to management. This is a blessing in disguise for Indian
students of the current generation.
At
Ishan Institute of Management & Technology, the placement season is well on
its course and as on today more than 45% of the students have opted for final
placements in ecommerce companies. 8% of the students have worked on self
financed projects on social media marketing in ecommerce companies, in addition
to the mandatory summer internships. More than 50% students have opted for
summer internships in ecommerce companies. More than 15% of the alumni are
working in managerial positions with market leaders like Flipkart, Snapdeal and
Shopclues. The tide in best management
colleges in NCR is no doubt in favour of ecommerce.