230 hotels join Prime Minister Narendra Modi's Clean India drive
Vikramjit and Arjun, heirs of the Oberoi Group, picked up brooms and pushed wheelbarrows along with some of their employees the other day to collect all the garbage along the streets of Civil Lines in Delhi. "For our general managers, it wasn't a choice," said Vikramjit Oberoi, chief operating officer and joint MD of the group's flagship EIH Limited. "And we went beyond just the cleaning process.
We even started to paint walls in the areas in the vicinity." While he and his cousin didn't venture out on any such exercise after that day, hundreds of employees of Oberoi and several other luxury and mid-market hotel chains, including the Taj, ITC, Leela, Carlson and the Park, have started cleaning roads around their hotels as part of Prime Minister Narendra Modi's Swachh Bharat Mission.
In what the industry calls a firstof-its-kind initiative, 230 hotels, including 170 major ones, under the Hotel Association of India, have pledged that more than 500 of their employees will clean about 230 km of road around their hotels and clean up around 53 monuments in the country. "It is a big country and the only way a movement resonate beyond just lip service, is, when everybody embraces it," said Oberoi, who is also the president of the Hotel Association of India.