Marketing professionals widely use the 4 Ps for marketing a product. But how do you market yourself when YOU are the product? How do you make your own accomplishments believable?
In this day and age, we all might as well be from Missouri, the "Show Me" state. We constantly have to prove ourselves to others. We have to provide believable evidence of our capabilities.
A laundry list of responsibilities ("responsible for 2,000 people and a budget of $100 million") hardly says much about how you really performed on the job. Simply documenting activities ("managed supplier relations" or "participated in re-engineering efforts") doesn't say much about your contributions or the outcomes you helped achieve. Impressing people with scope, size, or history ("over 800 offices globally" or "150 years of history") doesn't exactly tell the listeners what you can do for them.
Your level in the organization matters very little. In fact, the higher you are trying to go, the more you have to prove yourself. Whether you are an executive thinking about that next big promotion, an employee writing performance self-appraisal, a stay-at-home mom re-entering workforce, a consultant trying to sell to a potential client, or an organization trying to establish credibility through marketing... you have to face the music and answer the inevitable question: "What have you done for me lately?"
As Aldous Huxley said, "Experience is not what happens to you. It is what you do with what happens to you." So focus on what you did and how—with what happened to you.
