The projects are carried out under the aegis of the "Aditya Birla Centre for Community Initiatives and Rural Development", led by Mrs. Rajashree Birla. The Centre provides the strategic direction, and the thrust areas for their work ensuring performance management as well.
The footprint of their social work today spans 3,000 villages in India
Their main focus is on the all-round development of the communities around the plants located mostly in distant rural areas and tribal belts. All their Group companies —- Grasim, Hindalco, Aditya Birla Nuvo and UltraTech have Rural Development Cells which are the implementation bodies.
Their main focus is on the all-round development of the communities around the plants located mostly in distant rural areas and tribal belts. All their Group companies —- Grasim, Hindalco, Aditya Birla Nuvo and UltraTech have Rural Development Cells which are the implementation bodies.
The rural development activities span five key areas and their single-minded goal here is to help build model villages that can stand on their own feet.
Education – they worked on the following :
· Balwadis (pre - school)
· Adult education
· Non – formal education
· Continuing education
· Scholarship for girls, merit and technical education
Health and family welfare – In this section they focussed on-
· Mobile clinics where doctors visit once a week
· Medical camps are general and issue based
· Health training and awareness
· For sanitation – proper toilets, training, smokeless chullahs and biogas
· Safe drinking water
· Mother and child health
· Reproductive health &
· Awareness building