International Web Marketing
The web has been here long enough for to have a good idea of what the best web marketing practices are. And many companies have even used web marketing to develop their international markets. But web marketing is still evolving across the globe and this impacts the tactics we use. This series international web marketing looks at adapting traditional international marketing and cross-cultural skills with some of the main web marketing practices today. This will help you acquire the international skills you need to get more international clients as this environment continues to change.
International Web Marketing Mix
Any one marketing tool or technique alone will have limited results in international marketing. So you’ll need to come up with a variety of them to see results in your business. The question is: which marketing tools should you use? The answer of course depends on which international markets you are targeting, what the realistic possibilities are for web marketing in those markets and what your own marketing objectives are. This series helps you to find the right international marketing mix for you international business development within a strategic web marketing plan.
Improve Your International Web Marketing
When you market your business online you’re sure to notice how quickly techniques change. For businesses with international audiences online there’s lots of things to keep up with. On the one hand web marketing tactics evolve constantly, and on the other hand international markets are still progressing in how they adopt new media and use the web. Marketers new to the web are anxious to improve their marketing and even seasoned web marketers must continually work to keep up with the changes online. This series provides a closer look at improving your web marketing for a better fit into your international marketing plan.
