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Friday, September 23, 2011

Marketing Glossary

FCC
 Federal Communications Commission. The federal agency responsible for regulating broadcast and electronic communications.

Fixed-Sum-Per-Unit Method
A method of determining an advertising budget, which is based directly on the number of units sold.

Generic Brand
Products not associated with a private or national brand name


Key Success Factors
The factors that are a necessary condition for success in a given market.