Aggressive exporter. An organisation which develops clear marketing strategies for what it intends to do in a foreign markets.
Anthropology. The discovery of beliefs, motives and values through the study of a society's overt and covert behaviour.
Area organisation. A form of international organisational structure used by highly marketing oriented organisations with stable products.
Attitudes and values. A predisposition towards a person or object based on cultural mores and values which is a precursor of behaviour.
